Blab AI
Cognito and DeepSeer Launch Predictive Intelligence Service for Financial and Tech Firms
On 14 July 2026, London‑based communications agency Cognito announced a partnership with AI company DeepSeer to launch Predictive Intelligence, an advisory service that helps financial services and technology firms detect reputational risks and emerging narratives before they reach mainstream media.
Predictive Intelligence blends DeepSeer’s proprietary AI‑driven network analysis with Cognito’s sector expertise. It monitors how conversations start and spread across analyst communities, investor networks, policy forums and specialist media, producing intelligence reports that cover reputation, market and influencer dimensions. The reports enable clients to spot signals early and shape narratives.
Cognito’s CEO Tom Coombes said the financial sector is “one of the most reputationally complex environments” and that the new tool can help firms act before a story breaks. He added that influential narratives are increasingly forming outside traditional outlets, in places such as Substack newsletters, LinkedIn thought leaders and niche analyst communities.
DeepSeer founder Atul Hatwal explained that most narrative intelligence tools work retrospectively, whereas Predictive Intelligence maps the networks where narratives form before they reach mainstream media. He noted that for regulated firms, early warning can be the difference between shaping a story and managing a crisis.
The launch follows a Gartner forecast that communications spending on data and analytics will double to 6 % of the function’s budget by 2029. The partnership is intended to meet the demand from boards and leadership teams for measurable business impact.
Predictive Intelligence is illustrated in a new report, The Signal Before the Noise, which presents case studies on reputation, market and influencer intelligence across finance, technology and fintech. The report is available for download on the Cognito website.
The service targets communications, investor relations, marketing and public affairs leaders in financial services and technology companies who need early visibility into reputational and market risks.
Cognito is a global communications agency that advises leading organisations in finance, technology and professional services. It operates from eight offices worldwide and serves more than 100 businesses.
DeepSeer’s platform uses AI and network analysis to map how narratives form and spread within financial markets and policy debates. The platform identifies opinion formers, narrative formation environments and influence networks, providing organisations with early intelligence on themes shaping their sectors.
The partnership responds to the growing need for real‑time, AI‑powered insights in a sector where reputational events can move markets or trigger regulatory action.
The service’s three‑dimensional approach—reputation intelligence, market intelligence and influencer intelligence—provides a comprehensive view of how narratives develop, who is driving them and where they are forming.
The launch is expected to support firms in anticipating reputational risks, identifying emerging themes and shifting opinions, and acting before a story sets.
The press release also references the Gartner report “Predicts 2026: Top Predictions to Inform 2026 Comms Strategies” and the new report The Signal Before the Noise, which demonstrate the practical application of the service.
In summary, Cognito and DeepSeer have introduced Predictive Intelligence, a service that leverages AI‑driven network analysis to give financial services and technology firms early warning of reputational and market risks. The launch is accompanied by a case‑study report and aligns with industry forecasts that data‑driven communications will become a larger part of the budget.
The current situation is that the service is newly launched and the report is available for download. Future developments will likely include additional case studies, client pilots and potential integration with other Cognito offerings, but those details have not yet been announced.
Predictive Intelligence blends DeepSeer’s proprietary AI‑driven network analysis with Cognito’s sector expertise. It monitors how conversations start and spread across analyst communities, investor networks, policy forums and specialist media, producing intelligence reports that cover reputation, market and influencer dimensions. The reports enable clients to spot signals early and shape narratives.
Cognito’s CEO Tom Coombes said the financial sector is “one of the most reputationally complex environments” and that the new tool can help firms act before a story breaks. He added that influential narratives are increasingly forming outside traditional outlets, in places such as Substack newsletters, LinkedIn thought leaders and niche analyst communities.
DeepSeer founder Atul Hatwal explained that most narrative intelligence tools work retrospectively, whereas Predictive Intelligence maps the networks where narratives form before they reach mainstream media. He noted that for regulated firms, early warning can be the difference between shaping a story and managing a crisis.
The launch follows a Gartner forecast that communications spending on data and analytics will double to 6 % of the function’s budget by 2029. The partnership is intended to meet the demand from boards and leadership teams for measurable business impact.
Predictive Intelligence is illustrated in a new report, The Signal Before the Noise, which presents case studies on reputation, market and influencer intelligence across finance, technology and fintech. The report is available for download on the Cognito website.
The service targets communications, investor relations, marketing and public affairs leaders in financial services and technology companies who need early visibility into reputational and market risks.
Cognito is a global communications agency that advises leading organisations in finance, technology and professional services. It operates from eight offices worldwide and serves more than 100 businesses.
DeepSeer’s platform uses AI and network analysis to map how narratives form and spread within financial markets and policy debates. The platform identifies opinion formers, narrative formation environments and influence networks, providing organisations with early intelligence on themes shaping their sectors.
The partnership responds to the growing need for real‑time, AI‑powered insights in a sector where reputational events can move markets or trigger regulatory action.
The service’s three‑dimensional approach—reputation intelligence, market intelligence and influencer intelligence—provides a comprehensive view of how narratives develop, who is driving them and where they are forming.
The launch is expected to support firms in anticipating reputational risks, identifying emerging themes and shifting opinions, and acting before a story sets.
The press release also references the Gartner report “Predicts 2026: Top Predictions to Inform 2026 Comms Strategies” and the new report The Signal Before the Noise, which demonstrate the practical application of the service.
In summary, Cognito and DeepSeer have introduced Predictive Intelligence, a service that leverages AI‑driven network analysis to give financial services and technology firms early warning of reputational and market risks. The launch is accompanied by a case‑study report and aligns with industry forecasts that data‑driven communications will become a larger part of the budget.
The current situation is that the service is newly launched and the report is available for download. Future developments will likely include additional case studies, client pilots and potential integration with other Cognito offerings, but those details have not yet been announced.
