In Bengaluru’s bustling tech corridor, Trupeer AI has announced a new senior leader who brings a wealth of enterprise‑software expertise to its mission of turning raw screen recordings into polished, AI‑generated product videos.

Founded in 2025 by Shivali Goyal and Pritish Gupta, Trupeer AI has carved out a niche in the emerging field of AI‑powered content creation. The platform ingests raw screen captures and, using generative AI, produces studio‑quality videos and step‑by‑step guides that can be shared across product, support, sales, and training teams. In the same year, the company secured a $3 million seed round from RTP Global, a move that underpinned its strategy to democratise knowledge and workflow communication for enterprises.

The new president and chief business officer, Raghu Subramanian, joins the company after a distinguished career at UiPath, where he served as chairman, president and CEO of the APAC region. In that role, he helped UiPath expand into international markets and scale its automation solutions. Subramanian is currently executive chairman of Actyv.ai and sits on the boards of Simple Energy and Palampur Talkies, among other ventures.

In a LinkedIn post announcing his appointment, Subramanian said he was attracted to Trupeer AI’s focus on making organisational knowledge both accessible and actionable. He noted that “enterprise transformation is often limited not by technology itself, but by an organisation’s ability to make knowledge accessible, usable and scalable.” He added that the challenge is becoming increasingly important as AI becomes embedded in core business workflows.

Trupeer AI’s platform tackles this challenge by enabling organisations to expose knowledge to both employees and AI agents in a consistent, scalable way. The company operates in a category that is gaining traction as businesses look to structure, manage and operationalise institutional knowledge so that AI systems can interact effectively with enterprise data and processes.

The timing of the appointment coincides with a broader shift in the enterprise AI landscape. Companies are moving beyond experimentation and demanding measurable business outcomes from their AI investments. Firms that can bridge the gap between knowledge management and intelligent automation are attracting heightened attention.

Beyond its core video‑generation engine, Trupeer AI offers AI voiceovers and multimodal generative capabilities that allow teams to produce high‑quality content quickly, without expanding production resources. The platform’s emphasis on knowledge infrastructure aligns with recent reviews of enterprise knowledge‑management solutions, which highlight the need for a single knowledge layer that powers every AI tool, agent and channel.

Subramanian’s deep experience in automation and his current board roles position him to help Trupeer AI navigate the complexities of scaling enterprise AI solutions. In the coming months, the company is expected to expand its presence in the United Kingdom and other international markets, deepen partnerships with global capability centres, and enhance its platform to serve a broader range of enterprise use cases.

In summary, Trupeer AI’s appointment of Raghu Subramanian signals a clear intent to accelerate its enterprise AI agenda. With a proven track record in enterprise transformation, Subramanian is poised to steer business strategy, drive market expansion, and help the company turn its knowledge‑management platform into a scalable solution for organisations looking to embed AI into everyday workflows.

The current situation places Trupeer AI at the intersection of AI‑powered content creation and enterprise knowledge management. Upcoming initiatives will likely focus on expanding its global footprint, strengthening partnerships, and enhancing the platform’s capabilities to serve a broader range of enterprise use cases. The company’s ability to deliver on these fronts will determine its success in a market that increasingly values the integration of knowledge and AI.