AWS Vice‑President Jan Hofmeyr, who has led the company’s telecom practice since September 2021, cautioned that many operators are rushing to embed large language models (LLMs) into their networks without fully grasping the financial implications.

"If we treat generic LLMs as a universal fix, the industry could face a cost reckoning," Hofmeyr said. The issue isn’t just the sheer volume of tokens processed; it’s also how efficiently those tokens are used. LLMs are engineered to handle text, images, and video, whereas telecom networks generate protocol messages, telemetry streams, and layered context information. Without a network‑specific translation layer, operators risk spending heavily on AI outputs that fall short of the accuracy, efficiency, and operational value required for effective network management.

According to Hofmeyr, the solution starts with dismantling data silos and deploying AI agents that operate atop a network‑aware context model. Such an architecture would let models interpret protocol‑level information and telemetry in a way that aligns with the realities of a telecom network.

AWS has highlighted several tools that support this vision. At the recent re:Invent conference, the company showcased its Transform platform, an agentic‑AI toolkit designed to modernise legacy enterprise code and applications. Transform can automatically generate documentation for existing systems and create migration plans based on code dependencies, easing the integration of AI into operators’ existing infrastructure.

In addition, AWS has been developing the Model Context Protocol (MCP), a standardized framework that connects AI models with external data sources and tools. MCP enables more effective context retention and sharing across agent interactions, allowing AI agents to understand network‑specific data such as protocol messages, telemetry streams, and configuration states.

The need for network‑aware AI was underscored at DTW Ignite 2026 in Copenhagen, where operators and vendors highlighted energy management as a key use case. Rising electricity costs and sustainability pressures are driving operators to use AI to optimise power consumption across 5G sites and core networks. However, token‑efficiency concerns remain: generic LLMs may not process the specialized telemetry data required for accurate energy forecasting without additional context layers.

Hofmeyr’s remarks come amid broader discussions about the cost of running LLMs. Industry reports indicate that token‑based pricing can drive significant expenses when processing large volumes of network data. Some operators are exploring custom LLMs or fine‑tuned models that can operate more efficiently on network‑specific data, but the transition demands careful integration of context and protocol information.

In short, AWS argues that telecom operators cannot rely solely on off‑the‑shelf LLMs. Instead, they must invest in network‑aware AI architectures that translate protocol and telemetry data into a form that LLMs can use efficiently. By breaking down data silos and deploying AI agents on top of a network‑aware context model, operators can avoid costly token inefficiencies while unlocking the operational benefits that AI promises for network management and energy optimisation.

The industry is watching closely how AWS and other vendors develop these solutions. Upcoming product releases, such as enhanced MCP integrations and expanded agentic‑AI tooling, are expected to shape the next wave of AI adoption in telecom networks. Operators who adopt a network‑centric approach may gain a competitive advantage by reducing AI costs and improving the reliability of AI‑driven network operations.