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LG Electronics Forms CEO-Led Robotics Business Center to Speed AI-Driven Growth
LG Electronics announced on June 30 that it will establish a new Robotics Business Center reporting directly to Chief Executive Officer Lyu Jae‑cheol. The center will become operational on July 1 and will bring together business development, sales and operational functions that support the company’s robotics activities.
The move is part of a broader reorganisation that LG said will keep the company’s four‑unit structure while combining similar functions across those units. By consolidating robotics‑related activities under one umbrella, LG aims to accelerate decision making and streamline the path from research to market. The company described the centre as a “core capability hub” that will support the commercialisation of its robotics portfolio, which includes AI‑powered robots for homes, factories and mobility.
Song Si‑yong, currently head of the Smart Factory Solution Center at the Production Engineering Research Institute, will lead the new organization. Song brings more than a decade of experience in LG’s manufacturing and smart‑factory divisions. He previously headed production system solutions and the smart‑factory solutions centre, where he oversaw the integration of AI and automation into LG’s production lines. His appointment signals the company’s intent to translate its internal automation expertise into commercial robotics products.
LG’s robotics strategy has been highlighted at recent industry events. At CES 2026, the company showcased AI‑enabled home and mobility solutions under the theme “Innovation in Tune With You.” The company also announced a partnership with NVIDIA to shape the future of Physical AI, AI infrastructure and mobility, a collaboration that underscores the importance of robotics in LG’s AI roadmap.
South Korea is a leading market for industrial robotics, ranking second in global automation levels in 2019. The government has set a target to quadruple the domestic robot market to 20 trillion won by 2030 to address labour shortages and sustain manufacturing competitiveness. LG’s new centre aligns with this national agenda by positioning the company as a key player in the country’s robotics ecosystem.
The centre’s creation follows LG’s announcement that 2026 will be the inaugural year for building a robotics business foundation. The company said it will use the centre to coordinate product development, supply‑chain optimisation and market expansion for its robotics offerings. By reporting directly to the CEO, the centre is expected to receive executive attention and resources that can accelerate the rollout of new robotic solutions.
While the announcement did not detail specific product launches, LG’s recent disclosures suggest that the company is preparing to expand its portfolio of AI‑driven robots for domestic and industrial use. The centre will also support ongoing collaborations with partners such as NVIDIA and other technology firms that contribute to LG’s AI and robotics capabilities.
In summary, LG Electronics’ establishment of a CEO‑directed Robotics Business Center marks a strategic effort to consolidate its robotics functions, speed up commercialisation, and reinforce its AI‑driven growth trajectory. The centre will serve as a central hub for business development, sales, and operations, with Song Si‑yong at the helm. The reorganisation reflects both LG’s internal priorities and South Korea’s broader push to expand robotics and automation across industry.
The move is part of a broader reorganisation that LG said will keep the company’s four‑unit structure while combining similar functions across those units. By consolidating robotics‑related activities under one umbrella, LG aims to accelerate decision making and streamline the path from research to market. The company described the centre as a “core capability hub” that will support the commercialisation of its robotics portfolio, which includes AI‑powered robots for homes, factories and mobility.
Song Si‑yong, currently head of the Smart Factory Solution Center at the Production Engineering Research Institute, will lead the new organization. Song brings more than a decade of experience in LG’s manufacturing and smart‑factory divisions. He previously headed production system solutions and the smart‑factory solutions centre, where he oversaw the integration of AI and automation into LG’s production lines. His appointment signals the company’s intent to translate its internal automation expertise into commercial robotics products.
LG’s robotics strategy has been highlighted at recent industry events. At CES 2026, the company showcased AI‑enabled home and mobility solutions under the theme “Innovation in Tune With You.” The company also announced a partnership with NVIDIA to shape the future of Physical AI, AI infrastructure and mobility, a collaboration that underscores the importance of robotics in LG’s AI roadmap.
South Korea is a leading market for industrial robotics, ranking second in global automation levels in 2019. The government has set a target to quadruple the domestic robot market to 20 trillion won by 2030 to address labour shortages and sustain manufacturing competitiveness. LG’s new centre aligns with this national agenda by positioning the company as a key player in the country’s robotics ecosystem.
The centre’s creation follows LG’s announcement that 2026 will be the inaugural year for building a robotics business foundation. The company said it will use the centre to coordinate product development, supply‑chain optimisation and market expansion for its robotics offerings. By reporting directly to the CEO, the centre is expected to receive executive attention and resources that can accelerate the rollout of new robotic solutions.
While the announcement did not detail specific product launches, LG’s recent disclosures suggest that the company is preparing to expand its portfolio of AI‑driven robots for domestic and industrial use. The centre will also support ongoing collaborations with partners such as NVIDIA and other technology firms that contribute to LG’s AI and robotics capabilities.
In summary, LG Electronics’ establishment of a CEO‑directed Robotics Business Center marks a strategic effort to consolidate its robotics functions, speed up commercialisation, and reinforce its AI‑driven growth trajectory. The centre will serve as a central hub for business development, sales, and operations, with Song Si‑yong at the helm. The reorganisation reflects both LG’s internal priorities and South Korea’s broader push to expand robotics and automation across industry.
