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Samsung Electronics Deploys OpenAIs ChatGPT Enterprise and Codex Across Global Workforce
Samsung Electronics announced on June 22 that it will roll out OpenAI’s ChatGPT Enterprise and Codex to all employees in South Korea and to every staff member in its Device eXperience (DX) division worldwide, marking one of the largest enterprise deployments of generative‑AI tools to date.
Under the agreement, Samsung will harness the platforms across software development, marketing, product development, manufacturing and corporate support. Employees can use ChatGPT to search for and analyze information, draft documents, interpret data and generate ideas, while Codex will help write, review and debug code and enable non‑technical teams to transform concepts into internal software, websites and automated workflows.
OpenAI highlighted the robust security and administrative controls built into ChatGPT Enterprise. The service includes data protection, user and access management and security measures designed to fit within a company’s internal governance and security policies. “This historic deployment for OpenAI is particularly significant because Samsung Electronics, a global leader in technology and manufacturing, is embracing AI not as a tool limited to certain teams or functions, but as a core platform for improving how employees around the world work and innovate,” said Harrison Kim, general manager of OpenAI Korea.
The deal expands an existing partnership that began with Samsung supplying advanced memory chips for next‑generation AI infrastructure to OpenAI. The new agreement broadens that relationship from infrastructure and semiconductors to workforce transformation and company‑wide AI adoption.
OpenAI’s presence in South Korea has grown in recent months. Seoul National University introduced ChatGPT Edu for about 47,000 students and staff, while Kakao offers access to ChatGPT through its KakaoTalk messaging platform. Other South Korean firms using ChatGPT Enterprise or the OpenAI API include LG Electronics, LG Uplus, LG CNS, Samsung SDS, Krafton, Toss, Musinsa and Korea Zinc.
Samsung’s deployment follows a broader industry trend of large enterprises integrating generative‑AI tools into daily operations. The company’s strategy, announced earlier in March, aims to transition all global manufacturing operations into AI‑driven factories by 2030, leveraging agentic AI, digital twins and robotics for autonomous production.
While the rollout is a significant step for Samsung, the company’s prior ban on generative‑AI tools—lifted only with this new partnership—underscores the careful approach it is taking toward AI adoption. The deployment will likely include training programs and governance frameworks to manage potential risks such as data privacy, model hallucinations and code quality.
OpenAI’s ChatGPT Enterprise and Codex are built on the GPT‑5.4 family of models, which include specialized variants for coding. The platforms are expected to give Samsung employees faster access to AI‑powered insights and automation, potentially accelerating product development cycles and improving manufacturing efficiency.
The partnership also signals a shift in the competitive landscape. Samsung’s use of OpenAI’s tools may influence other global manufacturers and technology firms to adopt similar solutions, and the collaboration could affect the supply chain for AI hardware, given Samsung’s role as a leading semiconductor supplier.
In summary, Samsung Electronics’ deployment of ChatGPT Enterprise and Codex represents a major expansion of OpenAI’s enterprise business and a significant step for Samsung’s AI strategy. The rollout will cover a wide range of functions across the company’s global workforce, with a focus on security, governance and productivity. The partnership builds on a prior relationship centered on AI infrastructure and positions Samsung to leverage generative AI across its product and manufacturing ecosystems.
As the deployment progresses, observers will watch how Samsung balances the benefits of AI automation with the need for robust oversight and how the partnership influences AI adoption in other large enterprises.
Under the agreement, Samsung will harness the platforms across software development, marketing, product development, manufacturing and corporate support. Employees can use ChatGPT to search for and analyze information, draft documents, interpret data and generate ideas, while Codex will help write, review and debug code and enable non‑technical teams to transform concepts into internal software, websites and automated workflows.
OpenAI highlighted the robust security and administrative controls built into ChatGPT Enterprise. The service includes data protection, user and access management and security measures designed to fit within a company’s internal governance and security policies. “This historic deployment for OpenAI is particularly significant because Samsung Electronics, a global leader in technology and manufacturing, is embracing AI not as a tool limited to certain teams or functions, but as a core platform for improving how employees around the world work and innovate,” said Harrison Kim, general manager of OpenAI Korea.
The deal expands an existing partnership that began with Samsung supplying advanced memory chips for next‑generation AI infrastructure to OpenAI. The new agreement broadens that relationship from infrastructure and semiconductors to workforce transformation and company‑wide AI adoption.
OpenAI’s presence in South Korea has grown in recent months. Seoul National University introduced ChatGPT Edu for about 47,000 students and staff, while Kakao offers access to ChatGPT through its KakaoTalk messaging platform. Other South Korean firms using ChatGPT Enterprise or the OpenAI API include LG Electronics, LG Uplus, LG CNS, Samsung SDS, Krafton, Toss, Musinsa and Korea Zinc.
Samsung’s deployment follows a broader industry trend of large enterprises integrating generative‑AI tools into daily operations. The company’s strategy, announced earlier in March, aims to transition all global manufacturing operations into AI‑driven factories by 2030, leveraging agentic AI, digital twins and robotics for autonomous production.
While the rollout is a significant step for Samsung, the company’s prior ban on generative‑AI tools—lifted only with this new partnership—underscores the careful approach it is taking toward AI adoption. The deployment will likely include training programs and governance frameworks to manage potential risks such as data privacy, model hallucinations and code quality.
OpenAI’s ChatGPT Enterprise and Codex are built on the GPT‑5.4 family of models, which include specialized variants for coding. The platforms are expected to give Samsung employees faster access to AI‑powered insights and automation, potentially accelerating product development cycles and improving manufacturing efficiency.
The partnership also signals a shift in the competitive landscape. Samsung’s use of OpenAI’s tools may influence other global manufacturers and technology firms to adopt similar solutions, and the collaboration could affect the supply chain for AI hardware, given Samsung’s role as a leading semiconductor supplier.
In summary, Samsung Electronics’ deployment of ChatGPT Enterprise and Codex represents a major expansion of OpenAI’s enterprise business and a significant step for Samsung’s AI strategy. The rollout will cover a wide range of functions across the company’s global workforce, with a focus on security, governance and productivity. The partnership builds on a prior relationship centered on AI infrastructure and positions Samsung to leverage generative AI across its product and manufacturing ecosystems.
As the deployment progresses, observers will watch how Samsung balances the benefits of AI automation with the need for robust oversight and how the partnership influences AI adoption in other large enterprises.
