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VivaTech 2026 Highlights AI-Powered Beauty Innovations from LOreal, LVMH, and Samsung
When Paris’s VivaTech curtain fell on 20 June 2026, the city’s streets were still echoing with the buzz of robotics and futuristic displays, yet the beauty‑tech pavilion drew a different kind of crowd. L’Oréal, the world’s largest cosmetics company, turned the event into a showcase for two new AI‑driven devices and a fresh partnership with OpenAI.
The first device, the K‑Scan, is a compact camera that L’Oréal markets under its Kérastase hair‑care brand. Powered by a neural‑network model trained on roughly 12,000 hair images, the system scans a scalp to identify characteristics, needs and the likelihood of hair loss. According to the company’s website, the K‑Scan is intended for use by hairdressers to provide more data‑driven recommendations.
Lancôme, another L’Oréal brand, introduced the Cell BioPrint, a device slated for a commercial launch in summer 2026. The technology estimates a person’s biological skin age from a surface sample and recommends suitable skincare products, fitting into Lancôme’s “longevity science” portfolio.
Industry observers noted that both devices rely on predictive analytics. Luxury and beauty expert Éric Briones tweeted that “to attract customers into stores, brands must offer personalization. Today, personalization means understanding an individual’s biological age—and that simply isn’t possible without AI.” Briones also highlighted Samsung’s presence.
Samsung showcased an AI‑powered skin and scalp analysis solution developed by Becon, a startup that emerged from the company’s internal innovation program. Briones added that “AI players have come to realize that beauty represents a major opportunity for achieving economic profitability.”
L’Oréal’s partnership with OpenAI was announced on 17 June, the opening day of the show. The collaboration focuses on two areas that the company calls AI‑powered consumer journeys and AI‑powered métiers. L’Oréal said the partnership will strengthen product discovery within ChatGPT in the United States by providing enhanced signals for its brands, from Lancôme to Kérastase.
Guive Balooch, L’Oréal’s Vice President of Technology and Open Innovation, told AFP that the company “continuously monitors advances in science and technology and explores how they can be harnessed to create a competitive advantage.” He added that the advantage can come from the laboratories, from an AI partnership with Nvidia that accelerates molecule discovery, and from marketing and customer interactions.
The beauty‑tech theme also extended to retail. Sephora, a subsidiary of LVMH, launched a ChatGPT‑powered application in the United States that offers personalized beauty advice. Gonzague de Pirey, LVMH’s Data and Omnichannel Director, said the app “interacts with an AI assistant capable of answering all your questions with highly personalized recommendations.” Franck Le Moal, LVMH’s Chief Information Officer, noted that emerging technologies will enable customers to virtually try on products, analyse their skin and receive increasingly personalized recommendations, describing the shift as a digitalisation of beauty.
L’Oréal’s investment in AI and research is substantial. The company spent EUR 1.5 billion on technology and EUR 1.4 billion on research and innovation in 2025. In March 2026, L’Oréal announced an expansion of its partnership with Nvidia to improve beauty discovery using predictive AI and computational chemistry.
The devices and partnerships highlighted at VivaTech illustrate a broader trend in which beauty companies are integrating AI to deliver personalised diagnostics and recommendations. The focus on scalp and skin health, combined with predictive analytics, reflects an intersection of cosmetics, wellness and health that is attracting attention from both technology firms and traditional beauty brands.
At present, the K‑Scan and Cell BioPrint are still in the launch phase, with the former aimed at professional use and the latter scheduled for consumer markets in the summer of 2026. L’Oréal’s collaboration with OpenAI and Nvidia is ongoing, and Sephora’s ChatGPT app is available in the United States. Samsung’s Becon solution remains a showcase of internal innovation. The next steps for these companies will involve field testing, regulatory approvals where required, and scaling production to meet anticipated consumer demand.
The developments at VivaTech underscore the growing importance of AI in the beauty sector and signal that companies are investing heavily to create data‑driven, personalised experiences for consumers.
The first device, the K‑Scan, is a compact camera that L’Oréal markets under its Kérastase hair‑care brand. Powered by a neural‑network model trained on roughly 12,000 hair images, the system scans a scalp to identify characteristics, needs and the likelihood of hair loss. According to the company’s website, the K‑Scan is intended for use by hairdressers to provide more data‑driven recommendations.
Lancôme, another L’Oréal brand, introduced the Cell BioPrint, a device slated for a commercial launch in summer 2026. The technology estimates a person’s biological skin age from a surface sample and recommends suitable skincare products, fitting into Lancôme’s “longevity science” portfolio.
Industry observers noted that both devices rely on predictive analytics. Luxury and beauty expert Éric Briones tweeted that “to attract customers into stores, brands must offer personalization. Today, personalization means understanding an individual’s biological age—and that simply isn’t possible without AI.” Briones also highlighted Samsung’s presence.
Samsung showcased an AI‑powered skin and scalp analysis solution developed by Becon, a startup that emerged from the company’s internal innovation program. Briones added that “AI players have come to realize that beauty represents a major opportunity for achieving economic profitability.”
L’Oréal’s partnership with OpenAI was announced on 17 June, the opening day of the show. The collaboration focuses on two areas that the company calls AI‑powered consumer journeys and AI‑powered métiers. L’Oréal said the partnership will strengthen product discovery within ChatGPT in the United States by providing enhanced signals for its brands, from Lancôme to Kérastase.
Guive Balooch, L’Oréal’s Vice President of Technology and Open Innovation, told AFP that the company “continuously monitors advances in science and technology and explores how they can be harnessed to create a competitive advantage.” He added that the advantage can come from the laboratories, from an AI partnership with Nvidia that accelerates molecule discovery, and from marketing and customer interactions.
The beauty‑tech theme also extended to retail. Sephora, a subsidiary of LVMH, launched a ChatGPT‑powered application in the United States that offers personalized beauty advice. Gonzague de Pirey, LVMH’s Data and Omnichannel Director, said the app “interacts with an AI assistant capable of answering all your questions with highly personalized recommendations.” Franck Le Moal, LVMH’s Chief Information Officer, noted that emerging technologies will enable customers to virtually try on products, analyse their skin and receive increasingly personalized recommendations, describing the shift as a digitalisation of beauty.
L’Oréal’s investment in AI and research is substantial. The company spent EUR 1.5 billion on technology and EUR 1.4 billion on research and innovation in 2025. In March 2026, L’Oréal announced an expansion of its partnership with Nvidia to improve beauty discovery using predictive AI and computational chemistry.
The devices and partnerships highlighted at VivaTech illustrate a broader trend in which beauty companies are integrating AI to deliver personalised diagnostics and recommendations. The focus on scalp and skin health, combined with predictive analytics, reflects an intersection of cosmetics, wellness and health that is attracting attention from both technology firms and traditional beauty brands.
At present, the K‑Scan and Cell BioPrint are still in the launch phase, with the former aimed at professional use and the latter scheduled for consumer markets in the summer of 2026. L’Oréal’s collaboration with OpenAI and Nvidia is ongoing, and Sephora’s ChatGPT app is available in the United States. Samsung’s Becon solution remains a showcase of internal innovation. The next steps for these companies will involve field testing, regulatory approvals where required, and scaling production to meet anticipated consumer demand.
The developments at VivaTech underscore the growing importance of AI in the beauty sector and signal that companies are investing heavily to create data‑driven, personalised experiences for consumers.
