Blab AI
Pinterest Unveils AI-Powered Ad Tools and Experimental Shopping App
On 17 June 2026, Pinterest revealed a wave of artificial‑intelligence upgrades aimed at sharpening both advertising performance and shopping discovery on its platform.
The first highlight is the Business Assistant, a second AI companion built for Ads Manager. Integrated directly into the dashboard, it offers data‑backed suggestions, trend graphs and performance notes that help advertisers craft campaigns more effectively. Pinterest says the assistant “combines a deep understanding of an advertiser’s business with Pinterest’s platform insights to help advertisers drive the best performance.” The feature is currently in closed beta with a limited set of ad partners.
Next, Pinterest introduced the Model Context Protocol (MCP), an AI‑native infrastructure that connects the company’s data to external AI copilots and agentic tools. By exposing ad‑performance data through MCP, marketers can plug Pinterest’s signals into the chatbots or AI agents of their choice, expanding the ways they can use AI to optimize Pin campaigns.
On the creative side, the platform launched dynamic creative selection, a form of dynamic creative optimization that evaluates multiple ad assets and selects the variant most likely to perform for each individual impression. Alongside this, new ad‑review tools and more granular creative reporting breakouts provide advertisers with detailed feedback on campaign elements.
The most experimental addition is Ask Pinterest, a conversational shopping app that Pinterest is using to explore multi‑step decision making. Designed for tasks that don’t fit a single search—such as planning a budget‑friendly dinner party, finding a personalized gift or furnishing a room over time—the app retains context across sessions and is currently available only in the United States.
These updates come as Pinterest reports 631 million active users, the majority of whom arrive with shopping intent. By adding AI‑driven tools for both advertisers and shoppers, Pinterest seeks to reinforce its role as a discovery platform that also supports e‑commerce.
At present, the Business Assistant and MCP remain in beta, while dynamic creative selection and the new reporting tools are live for all advertisers. Ask Pinterest remains a limited‑release experiment, and the company has not announced a broader rollout schedule for the assistant or the app.
The announcement underscores Pinterest’s ongoing investment in AI to enhance ad performance and shopping experiences, while also reflecting the company’s measured approach to releasing new features.
The first highlight is the Business Assistant, a second AI companion built for Ads Manager. Integrated directly into the dashboard, it offers data‑backed suggestions, trend graphs and performance notes that help advertisers craft campaigns more effectively. Pinterest says the assistant “combines a deep understanding of an advertiser’s business with Pinterest’s platform insights to help advertisers drive the best performance.” The feature is currently in closed beta with a limited set of ad partners.
Next, Pinterest introduced the Model Context Protocol (MCP), an AI‑native infrastructure that connects the company’s data to external AI copilots and agentic tools. By exposing ad‑performance data through MCP, marketers can plug Pinterest’s signals into the chatbots or AI agents of their choice, expanding the ways they can use AI to optimize Pin campaigns.
On the creative side, the platform launched dynamic creative selection, a form of dynamic creative optimization that evaluates multiple ad assets and selects the variant most likely to perform for each individual impression. Alongside this, new ad‑review tools and more granular creative reporting breakouts provide advertisers with detailed feedback on campaign elements.
The most experimental addition is Ask Pinterest, a conversational shopping app that Pinterest is using to explore multi‑step decision making. Designed for tasks that don’t fit a single search—such as planning a budget‑friendly dinner party, finding a personalized gift or furnishing a room over time—the app retains context across sessions and is currently available only in the United States.
These updates come as Pinterest reports 631 million active users, the majority of whom arrive with shopping intent. By adding AI‑driven tools for both advertisers and shoppers, Pinterest seeks to reinforce its role as a discovery platform that also supports e‑commerce.
At present, the Business Assistant and MCP remain in beta, while dynamic creative selection and the new reporting tools are live for all advertisers. Ask Pinterest remains a limited‑release experiment, and the company has not announced a broader rollout schedule for the assistant or the app.
The announcement underscores Pinterest’s ongoing investment in AI to enhance ad performance and shopping experiences, while also reflecting the company’s measured approach to releasing new features.
