Meta Platforms’ Ray‑Ban Meta and Oakley Meta smart‑glasses now appear to hide a facial‑recognition system called "NameTag" inside the mandatory Meta AI companion app.

The discovery emerged when researchers dissected the Meta AI app’s code—an app that powers most smart‑glasses features and has already been downloaded by more than 50 million users worldwide. Released in 2025, the app serves as the primary interface for Meta’s AI assistant on the glasses.

NameTag is not a prototype; it is fully woven into the app’s architecture. The system pulls images from the glasses’ cameras, feeds them through three machine‑learning models that perform face detection, image extraction, and biometric conversion, and produces a unique biometric template known as a faceprint. That faceprint is compared against templates stored locally on the user’s device. When a match is found, the app can trigger a notification to the wearer; unmatched faces are cropped, catalogued, and queued for future processing.

The feature was previously referenced in older builds of the app under the label "Connections," hinting at a potential use case for helping users recall people they have met. According to reports, the code has been present in the app since at least January of the current year.

Security researchers confirmed the system’s functionality by uploading a faceprint of French philosopher Michel Foucault to the app. The upload triggered a notification indicating successful identification, demonstrating the end‑to‑end workflow.

Meta has a history of facial‑recognition work. The company operated a large consumer‑face‑recognition service through Facebook’s photo‑tagging infrastructure until 2021, when it discontinued the program and deleted more than one billion biometric records. The new NameTag system represents a return to facial‑recognition capabilities, this time embedded in wearable hardware.

The revelation has raised questions about transparency, biometric data handling, and the future of AI‑powered wearables. Meta has described the feature as "exploratory" and has not yet announced any public rollout. In June 2026, the company removed the NameTag code from the Meta AI app, citing a shift in its strategy.

The smart‑glasses themselves have been under scrutiny since their launch. The Ray‑Ban Meta, released in September 2023, features 12‑megapixel cameras, a five‑microphone array, and a Qualcomm Snapdragon AR1 Gen1 processor. An April 2024 update added multimodal input via computer vision, further expanding the glasses’ AI capabilities.

Regulators and privacy advocates have expressed concern that facial‑recognition features could be used without users’ explicit consent, potentially violating data‑protection laws such as the EU’s GDPR. Meta’s prior experience with privacy criticism may influence how the company approaches future updates.

At present, the NameTag system remains unpublicized and has not been integrated into any consumer‑facing product. Meta’s decision to strip the code in June 2026 suggests the company is reevaluating the feature’s viability or compliance. The situation remains fluid, and further disclosures from Meta or regulatory bodies could clarify the company’s stance on biometric processing in its wearable ecosystem.

In summary, Meta’s Meta AI app now contains a fully functional facial‑recognition framework that processes images captured by its smart‑glasses, generates biometric templates, and matches them against local data. The feature was discovered in mid‑2026, removed later that month, and has not yet been released to consumers. The episode underscores ongoing tensions between advanced AI capabilities, user privacy, and regulatory oversight in the emerging wearable‑AI market.